Challenge
UBS faced a disconnect between its sophisticated brand identity and its LinkedIn presence, which had become fragmented across regions and business units. The platform—critical for B2B engagement, talent attraction, and thought leadership—lacked visual cohesion, editorial consistency, and a tone of voice that reflected UBS’s stature and values.
Solution
We led a full rebrand of UBS’s LinkedIn ecosystem, crafting a strategic framework that included a new visual identity, a content playbook, and evergreen templates. From a design standpoint, we developed a minimalist, modern aesthetic with strong grid systems, editorial typography, and a distinctive motion language that elevated the brand’s visual footprint.
Strategically, the rebrand introduced content pillars tailored to specific audience needs: investors, prospective hires, and institutional clients—ensuring relevance and consistency across all touch points.
Outcome
The rebrand significantly improved UBS’s performance on LinkedIn. Visually, it enhanced brand recognition and consistency across regions and business units. From a marketing perspective, content engagement rose due to clearer messaging hierarchy and refined targeting.
The framework also streamlined content production across internal teams, reducing turnaround time and reinforcing a unified brand experience globally.
