Challenge
UBS needed to articulate its value proposition in a crowded financial market, particularly to high-net-worth and institutional audiences. The key issue was clarity—too many messages diluted the core brand story.
Solution
We developed a brand framework that clarified the bank’s strategic positioning and turned abstract pillars into digestible, visual narratives. The design system used modular graphics, clear iconography, and flexible templates that could adapt across business units, platforms, and regions.
Outcome
This work created a unified language across UBS marketing teams globally. As a marketing asset, it improved message consistency, shortened onboarding time for new teams, and strengthened UBS’s brand equity. It became a toolkit that empowered internal teams to communicate with clarity and purpose.
