Challenge
UBS needed to communicate the unique value of its Philanthropy services to high-net-worth individuals. The goal was to inspire wealthy clients to think beyond wealth accumulation and towards impact—but without sounding overly sentimental or off-brand.
Solution
We produced a short documentary-style film accompanied by a long-form blog article. The creative approach focused on real client stories and authentic testimonials to show the transformative power of philanthropy. The film's tone balanced intimacy with sophistication, supported by natural lighting, real-world context, and a narrative arc centered around purpose-driven outcomes.
Outcome
The film and blog were used across UBS’s content marketing and client engagement platforms, helping reposition philanthropy as a core offering, not an afterthought. From a marketing perspective, the campaign drove above-average dwell time on the blog, strong video engagement rates, and became a conversation starter in client meetings. It also helped deepen emotional resonance within a product space often dominated by data.
